News

WORLDCHOICE has reported a strong start to the ski season with a 29% increase in sales compared to last year.

The rise in sales follows an aggressive marketing campaign undertaken by the consortium, which included staff incentives, brochure stickers and consumer handouts.

The campaign will continue and a ski road show, kicking off in Cambridge on November 29, offering additional training for members.

Worldchoice commercial director Keith Wilson said: “This is extremely good news given the current situation.”

The organisation has also revealed plans to refocus its commercial and marketing strategies to boost sales in the current climate.

Part of the plan will involve updating agents via email about special offers on buoyant sectors including city breaks, UK breaks, ski and other offers. A selective index of special offers has also been placed on its website, www.worldchoice.co.uk.

In addition, efforts will be made to promote long-haul markets in the new year.

Wilson commented: “Our campaign is designed to provide full support to our members, ensuring that we maximise all opportunities available. We will also be working closely with the rest of the trade to give the general public confidence to travel again.”