sovereign hopes to widen distribution base
SOVEREIGN hopes to widen its distribution network when it
launches its latest Disneyland Paris brochure on September 18.
The operator is planning an aggressive sales drive targeting
miniples and independent travel agents outside of its vertically integrated
network, which includes the Travel Choice and Holiday Hypermarkets agencies.
An on-going training programme and educational visits
throughout the year will support the drive.
Sovereign business manager – specialist products Anna
Prentice said: “We are extremely pleased with the performance of this new
programme and firmly believe the miniples and independent agents will welcome
the opportunity to sell Sovereign’s Disneyland Paris product.”
Prices lead-in from £179 per adult and £65 per child for a
two-night stay at the Hotel Santa Fe on a bed and breakfast basis, travel on
the Eurotunnel and entrance to the Disneyland park.