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Orbitz open for business

CONTROVERSIAL travel website Orbitz officially launched for business today.

The American site sells airfares, accommodation, cruises, package holidays and other travel products.

The operation, which is a partnership between American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines and United Airlines, aims to offer consumers “the most low-cost airfares and flight options anywhere on the web”.

On-line agency Travelocity was one of several companies that launched a joint court case in the US against Orbitz claiming it would allow the airlines to monopolise the market. The court case is yet to be resolved.

A similar operation aimed at European consumers known as the OnLine Travel Portal is expected to go live next month. The OTP is a partnership between 13 airlines, including British Airways, KLM and Aer Lingus.

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